The Final Draft

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Beginners Guide To Implementing A Successful SWAG Strategy
things to consider and how swags boost marketing efforts.
 • 
Ayomide O.
3

April 2023

How to Think About Collaborations
"Annalise Keating and Olivia Pope" and "Game of Thrones and Duolingo" can teach us a thing or two.
 • 
Ayomide O.
What I've Learned from Jacquemus' Marketing
From bags on wheels, hyper-physical stores to fashion shows on the beach: How funding makes the marketing process easier, and the importance of…
 • 
Ayomide O.
8
Musings of an introverted marketer
Navigating career, relationships as an introvert. Good things come to those who wait and the best things come to those who go after them.
 • 
Ayomide O.
6

March 2023

Marketing ethics
What constitutes "acceptable" marketing practices? How do we draw the line between "relatability" and blatant unprofessionalism?
 • 
Ayomide O.
2
Here's what I learnt from the 2023 presidential elections
"if the foundation be destroyed, what can the marketer do"
 • 
Ayomide O.
2

February 2023

Marketing Lessons from Eko Market
drawing parallels between online and offline marketing efforts.
 • 
Ayomide O.
1
OUT WITH THE OLD, IN WITH THE NEW
RIP to my darlings.
 • 
Ayomide O.
4

January 2023

Coming soon
This is The Final Draft, a newsletter about My personal Substack.
 • 
Ayomide O.
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